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November 8, 2011

The Value of Yahoo!’s Patents & How They Might Affect Facebook

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By: Peter Nguyen, 3L, Gonzaga University School of Law

According to an article on Forbes.com, Yahoo! is the current owner of a patent that could substantially hurt Facebook. However, as a result of Yahoo!’s relationship with Microsoft (a Facebook investor), the company has not attempted to license the patent or initiate any legal actions against Facebook. But if Yahoo! were to be sold, the new owners of Yahoo!’s patents might not be so charitable. And who might want to purchase Yahoo!’s patents you might be wondering… Google of course.

Link to Article:

The Owner of Yahoo!’s Patents Could Cripple Facebook’s IPO Aspirations

November 3, 2011

The Power of Patents: Patents May Save Kodak From Bankruptcy

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By: Peter Nguyen, 3L, Gonzaga University School of Law

Kodak, the company associated with popularizing photography, is apparently in financial distress.  However, Kodak may be seeing a large infusion of money if they can work out a deal for the sale of 1,100 of its digital imaging patents, about 10% of its patent portfolio. The company hopes that the sale will relieve it of some of its ongoing financial problems.

Many analysts, based off of  the recent sale of the Nortel patent portfolio, have projected that the 1,100 Kodak patents could sell for $2 to $3 billion, while others believe it might sell for even more than that. However, some analysts have pointed out that the value of the patents may be less due to possible licensing deals Kodak may already have for some of those patents.

Looking at recent history, two obvious potential buyers are Google and Apple.  With all of the patent litigation going on over both company’s mobile devices, it would not be unexpected for these two technology giants to purchase some more “ammo” to both defend themselves and go after their competitors.

Regardless of the actual figure that these patents sell for, this is another example of just how important patents have become. Whether through licensing revenue (Kodak has informed its investors to expect revenue of $250 to $350 million through 2013 from IP licensing) or the sale of the patents, they are of monumental importance to the profitability and overall health of a company, especially those in the technology field.

Links to Source Articles:

(1) Huffington Post - Kodak Patent Sale Could Save Photography Company From Bankruptcy

(2) WSJ – Kodak Starts Patent Sale

(3) Bloomberg – Kodak Said to Face Pressure From Bondholders on Patent Sale

November 3, 2011

America Invents Act Places New Burdens on Inventors with Limited Resources

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By: John McDonagh, 2L, Gonzaga University School of Law

Enacted on September 16, 2011, the Leahy-Smith America Invents Act (AIA) revises 35 U.S.C. and is the most significant change in the United States patent system since the Patent Act’s 1952 revision. Most notably, the new law disposes of the traditional “first to invent” approach and adopts the “first to file” approach. Effectively, this change eliminates the traditional grace period that previously provided an inventor with one year to file for patent registration after the invention’s date of conception without risking another inventor successfully filing and qualifying as prior art. This shift to a first to file system will have the largest impact on smaller inventors who lack the resources of larger corporations that can afford the high cost of multiple patent applications.

As enacted, the first to file system eliminates interference proceedings, which the USPTO previously used to determine application priority when near-simultaneous applications were filed for the same patent, and inventors are now required to submit multiple patent applications early-on in the inventing process in order to protect their idea. This creates an exponential increase in the costs affiliated with obtaining a patent, and provides a competitive advantage to large corporations and inventors with sufficient capital to invest in the process. The increased burdens on smaller inventors are further demonstrated by the AIA’s establishment of a Priority Examination option for patent applications, which is offered for an additional fee. A standard application can take years to be selected for review by the USPTO, whereas a Priority Examination application is reviewed within one year of filing. Accordingly, with the first-to-file system, an inventor waiting in the standard application queue risks another inventor filing for the same patent in the Priority Examination fast track and establishing prior art.

The AIA contains a provision that allows the Small Business Administration a year window to report on the resultant hardships and burdens that come with enacting the AIA. Unfortunately, the majority of AIA’s provisions do not go into effect until March 16, 2013, a full six months after the allotted time to report on resultant burdens. The concern arising from this six-month differential is that many attorneys may not counsel their clients on the new laws until after their effective date and after the allotted time to report concerns.

The effects of the AIA on inventors with limited resources are only a portion of the Act’s revisions, and their total effect will become more apparent as the law comes into effect. Accordingly, patent attorneys have a duty to establish immediate familiarity with the new laws and their effects to ensure their clients’ ideas remain protected.

For a comprehensive analysis and breakdown of the Leahy-Smith America Invents Act and its subsequent consequences on the U.S. Patent System, see Hal Wegner’s article: The 2011 Patent Law: Law and Practice – An Analysis of the Leahy Smith America Invents Act.

November 2, 2011

RIM hit with trademark lawsuit over BBX, name of next BlackBerry OS

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By Alex Ferguson, 3L at Gonzaga University School of Law

Full article at RIM hit with trademark lawsuit over BBX, name of next BlackBerry OS.

Upon seeing the headline I assumed that this lawsuit was going to be in the same vein as all of the other recent mobile phone lawsuits, which appear to be filed to annoy competitors. However, it appears that Basis has a strong claim and reason for wanting to protect its BBx mark against RIM’s use of BBX.

Basis makes software tools that run on multiple operating systems, including Android, iOS, and Blackberry and is alleging that RIM’s use will confuse its customers into believing that its products will only be compatible with RIM’s BBX operating system. Therefore, Basis is seeking an injunction against RIM, preventing the use of BBX. RIM believes that the marks participate in different markets and will not lead to a likelihood of confusion.

November 1, 2011

“PepsiCo Accused of Deceptive Advertising to Teens with Hotel626 and Asylum 626 Digital Marketing Campaigns “

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By: Alex Ferguson, 3L, Gonzaga University School of Law

“The interactive horror-themed websites Hotel626.com and Asylum626.com are the cornerstones of a complaint filed last week by a coalition of four consumer and privacy groups accusing PesiCo and its Frito-Lay subsidiary of “deceptive and unfair digital marketing practices.” The sites are interesting examples of the innovative methods of digital marketing — as well as the potentially problematic practices surrounding digital marketing aimed at adolescents.”

This is not a direct IP case, but it does raise some interesting questions and may be have an impact upon how IP is used in future digital advertising. The complaint filed by the consumer groups focuses on the fact that the viral websites operated by PepsiCo advertise to teens, “under the radar of parents and policy makers.” Viral marketing has become popular in recent years and websites like hotel626 are not new. Viral marketing is difficult to regulate, because the marketing is subversive. It will be interesting to see if this case will have a future impact on use of trademarks in digital advertising.

Full article available at: http://bigthink.com/ideas/40803

November 1, 2011

Library of Congress asks: how should we let you break DRM?

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By: Alex Ferguson, 3L, Gonzaga University School of Law

Excerpt from the full article at Library of Congress asks: how should we let you break DRM?.

“For the fifth time since the Digital Millennium Copyright Act (DMCA) was passed in 1998, the Library of Congress is preparing to grant limited rights to crack DRM locks on digital content. Not that it matters much; despite an increased willingness at the Library to grant such permission, the actual tools most people need to bypass DRM remain forbidden. Even if you want to take advantage of your rights under the law, you’ll probably break the law to do so.

The DMCA made it illegal to bypass most DRM and to “traffic” in the tools to help do so. But to ensure that DRM couldn’t be abused too badly, the law also granted the Library of Congress the right to grant exemptions every three years. The Library couldn’t make DRM-cracking tools legal, though, and it also couldn’t make the exemptions permanent. Every three years they would reset, giving major music labels, movie studios, and even Apple the chance to quash them.”

 

November 1, 2011

Apple Continues To Insist Only It Can Use An Apple In A Logo; Threatens Small German Cafe | Techdirt

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By: Alex Ferguson, 3L, Gonzaga University School of Law

Apple is one company that will never be accused of not policing their trademarks. . .

Apple Continues To Insist Only It Can Use An Apple In A Logo; Threatens Small German Cafe | Techdirt.

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